U-VDNKh is Russia's most prestigious and successful exhibition center. Located is the northeast of Moscow, it is one of the city's most significant cultural, technological, and architectural sites. Founded the late 1930s as a temporary agricultural exhibition, U-VDNKh has grown together with Russia, reflecting and projecting shifting cultural priorities. Today, it remains hugely attractive, drawing in 15 million Muscovites and guests yearly.
At U-VDNKh, we pride ourselves on this longevity. For 75 years, we've maintained an architecturally interesting, culturally inspiring, and economically useful complex. This makes us unique among the expo sites of the world, most of which cease to contribute meaningfully to their cities after the expo ends.
U-VDNKh is the most resilient expo complex in the world, because it is the most flexible. Our facilities evolve to suit our occupants' needs.
To help clients take best advantage of U-VDNKh's unique diversity of spatial and historical qualities, we offer a range of architectural customization options, including:
For those who want to maintain the building's basic structural integrity while having the freedom to alter its architecture and identity.
For those in need of an updated aesthetic to suit their subject.
For those wishing to return to the grandeur of the original VDNKh aesthetic.
For those wishing to inhabit historical architecture as it was originally designed.
U-VDNKh was originally founded in 1939 as the All-Union Agricultural Exhibition, or VSKhV. For decades, it served as the most important public showplace for Soviet economic policy and accomplishment. Today it remains one of the Russia's most popular exhibition centers. This lasting relevance is explained by U-VDNKh's flexibility: over the years, its appearance and thematic emphasis have been changed drastically without ever compromising the complex itself.
In its first iteration, U-VDNKh was designed to be temporary and dedicated to agriculture. Later, Josef Stalin decided to make the exhibition a permanent expression of Soviet solidarity, commissioning a number of elaborate pavilions to honor the economic accomplishments of individual Soviet republics, with a golden "Fountain of the Friendship of Peoples" as their centerpiece. In the 1960s, under Nikita Khrushchev, many of the individual republics lost their pavilions to create space for economic sectors such as metallurgy, medicine, coal mining, and transportation. At its Soviet era peak, VDNKh boasted seventy- two exhibition pavilions, from the Atomic Energy Pavilion to the Pavilion of Large Horned Livestock.
In the post-Soviet age, U-VDNKh was maintained a high profile by adjusting to the changing times and tastes and continuing to provide its city and its citizens with a place of education and exchange. The layers of its rich history remain in tact, a unique hidden resource for exhibitors to embrace or ignore.