This exhibition recreates the look and feel of a commercial art far during its opening days. Each stand will be manned by a “sales representative” from a fictitious company. The role of these individuals is to explain the ideas presented on their stand in a clear and simple way for visitors. The fictitious companies will vary both thematically and formally (some companies might be rich, others less so; some emerging, others experienced, etc.), and the appearance, dress code and manners of the representatives will also vary accordingly. For the curators, it was critical that the participants weren’t just hired actors, but rather gave the impression of some actual knowledge about the topics they are presenting, which is why the majority of the stands will be staffed by architects, architectural historians, and journalists. Many of these specialists also lent their expertise to the exhibition in its formative stages, and the curators are extremely delighted and grateful for their participation. To create the unique atmosphere of a fair, the curators have also collaborated with well-known theater director Filipp Grigoryan, who proved just as enthusiastic about the proposal and its creative process. 

FILIPP GRIGORYAN
 

The director of this event Filipp Grigoryan previously was honored with the national theater award, the Golden Mask. He graduated from the Schukin Higher Theater School in 1998,  where he also completed his graduate studies in 2002 and where he teaches to this day. Alongside his studies, he participated in the troupe for the Vakhtangov Theater. In 2001, Grigoryan abandoned acting altogether to pursue futuristic projects that crossed genres. For example, the project “Linia” dubbed stations along the Red Line of the Moscow Metropolitan with the voices of famous actors. Additionally, Grigoryan has presented plays in the theaters across Russia and abroad, serving simultaneously as the director and author.
In 2013, Grigoryan was recognized with the national theater prize, the Golden Mask, for his multimedia performance, “Full Moon.”


PARTICIPANTS 


NARKOMFINTM

Yulia Ardabyevskaya – architect, Meganom

FINANCIAL SOLUTIONS 
Vasily Auzan – economist, project director and instructor at Strelka Institute of Media, Architecture and Design 

VKHUTEMAS TRAINING 
Anna Bokova — architect, instructor ar МАRKhI

NEWBYTLAB
Daria Bocharnikova — historian, specializing in Post-War Soviet Architecture, instructor ar the European University in Saint Petersburg

YOUNG PIONEER PALACE ATELIER 
Anna Bronovitskaya — historian, architectural critic, instructor at MARKhI, editor of Project International

CIRCULARITY 
Konstantin Budarin — art historian, architectural critic

PREFAB CORP 
Dmitry Zadorin – architect, specialist on the history of Soviet mass housing 
Dalia Safiullina – architect, gradute of the Strelka Institute, project manager at Strelka KB

DACHA CO-OP 
Anton Ivanov – architect, graduate of the Strelka Institute

ARK-STROY 
Ivan Kuryachy — architect, graduate of the Strelka Institute 

LISSITZKY 
Markus Lakhteinmyaki – historian

SHCHUSEV ARCHITECTS 
Odin Lund Biron — actor 

CHERNIKHOV CREATIVE SOLUTIONS 
Elena Martynova — architect, former director of the International Foundation of Yakov Chernykov (ICIF) 

SHAPING INSPIRATION 
Sergey Nebotov — architect 

ARCHIPELAGO TOURS 
Evgenia Nedosekina — architect, graduate of the Strelka Institute

U-VDNKH 
Pavel Nefedov — local historian, author of a g2014 guidebook of VDNKh

RUSSIAN COUNCIL FOR RETROACTIVE DEVELOPMENT 
Alexander Ostrogorsky — journalist 

MOSCOW METRO WORLDWIDE 
Maria Fadeeva — journalist 

KHIDEKEL ELEMENTS 
Roman Khidekel — architect (grandson of Lazar Khidekel)

LOMOFF 
Elena Tsikhon — photographer 

  • Strelka Institute
  • Министр культуры Российской Федерации
  • Газпромбанк
  • Rostec
  • Апостол